“Nowadays, people want to be able to open a good bottle of wine whenever they feel like it”, observes Parisian wine merchant Thierry Poincin. Drinking has become a sophisticated, cultural and social activity; an integral part of an overall sensory experience, that now epitomises a hedonistic contemporary lifestyle… “My clientele is not the same as it was five years ago; it’s now younger, more female, and more educated. And the whole wine sector has changed accordingly, from glassware and labels to storage conditions”, confirms sommelier John Euvrard, Meilleur Ouvrier de France award winner, and a wine merchant in Lyon (France).
At the same time, contemporary interiors have evolved too, with open-plan rooms, and kitchens opened up for entertaining… It follows naturally that wine cabinets have found their place in this new approach to interior design. “In the last five years, wine storage has shifted from unseen rooms to living areas. And we are noticing real demand from consumers who want to display their bottles prominently in more compact, sophisticated ‘furniture-style’ cabinets, with anti-UV glazing instead of solid doors, that are cabinets both for ageing and serving wine”, explains Alice Colot-Vitrey, EuroCave’s B to C Market Manager.
This is how the Revelation range came into being, combining elaborate lighting and detail with a timeless style that is faithful to the common perception of the wine world. John Euvrard confirms the trend: “People want their bottles to be on show; this is why they choose cabinets with internal lighting, glazed doors, and roll-out shelves to display their gems.” This goes hand in hand with their pride in showing off their range cookers and artfully displaying coffees, teas and spices as symbols of a sophisticated, epicurean lifestyle, in touch with the rest of the world and the best it has to offer.
Revelation - Small model, Full Glass Door
photo Studio Guy Renaux